Eight Some: A Quirky Sans Serif for Feminine Branding
I was staring at a blank brand board one afternoon, the sun streaming through the studio window as I sipped my coffee. The client had just sent over a brief for a new boutique skincare brand targeting young women who loved natural ingredients and self-care rituals. My first thought? Eight Some might be the perfect fit.
As a graphic designer, I always start with typography. It sets the tone, the mood, and the voice of the brand before any visuals are even considered. Eight Some is a cute, quirky, and feminine sans serif font with natural cute strokes—exactly what I needed for this project. It didn’t feel too playful or too professional; it felt balanced, like a soft whisper in a world full of loud voices.
I began by testing Eight Some on a few logo drafts. The first mockup used a bold, modern sans serif that felt too sterile for the brand’s vibe. Then I swapped it out for Eight Some, and something clicked. The curves and subtle personality of the typeface gave the logo a warmth and approachability that the other fonts lacked.
The next step was to explore how Eight Some would work across different brand elements. For packaging design, I placed it on a product label mockup. The font looked great on small scales, maintaining readability without losing its charm. It worked well on both white and pastel backgrounds, which aligned perfectly with the brand’s color palette.
On social media graphics, Eight Some became the go-to choice for headlines and captions. Its light, friendly appearance made the content feel more inviting. Even when paired with a clean serif font for body text, it created a nice contrast without clashing. I found that Eight Some worked best as a display font or headline font, but it also functioned beautifully as an accent or supporting typeface in editorial design.
One of the most surprising moments came when I tested it on a business card. I wasn’t sure how it would look on such a small scale, but the delicate strokes held up nicely. It added a touch of personality without overwhelming the design. The same could be said for using it on a shop sign or a poster—the font maintained its character across different mediums and sizes.
Of course, not every font works for every project, and Eight Some is no exception. It’s not the best choice for long-form text or anything that requires strict readability. But for short-form text, logos, and visual branding, it shines. I always recommend testing a font before committing to it for a full brand system. I used a few sample designs and shared them with the client for feedback. They loved how it brought the brand’s identity to life with a sense of playfulness and care.
When it comes to font pairing, Eight Some plays well with others. I paired it with a clean sans serif for body copy and a script font for signature lines on packaging. The contrast helped guide the viewer’s eye and created a cohesive visual hierarchy. If you’re looking for a modern typography solution that still feels personal, this font is worth experimenting with.
I also checked the included styles, alternates, and ligatures. While Eight Some doesn’t offer a wide range of weights, the available options were enough to create subtle variations in tone and emphasis. The file formats were easy to integrate into both digital and print projects, and the commercial font licensing allowed me to use it confidently in client work.
In the end, Eight Some became the heartbeat of the brand’s visual identity. It helped communicate the brand’s values—gentle, nurturing, and authentic—through every piece of design. Whether it was on a website header, a product label, or an Instagram post, the font consistently delivered the right message without ever feeling forced or out of place.
If you’re working on a project that needs a touch of femininity, quirkiness, or charm, I’d highly recommend giving Eight Some a try. It’s not just a font—it’s a tool that can help shape the story behind your brand. And sometimes, that’s exactly what you need to make your design stand out in a sea of sameness.
